Fifty-five percent of shoppers plan to shop online this holiday season, according to the 2011 Consumer Reports Holiday Shopping Poll. These shoppers are on the lookout for great deals and unique items from the comfort of their home. Are you one of them? If so, follow a few basic guidelines to keep your identity, money and sanity safe. You certainly don’t want any added worries on top of cooking, wrapping, entertaining and cleaning this holiday season.

- Do business online with companies you know. At the very least, most reputable online merchants will list a physical address and a phone number, so you can always call them and ask questions. If you’re still unsure, the Privacy Rights Clearinghouse says to research the company with the Better Business Bureau.

- Be wary of public Wi-Fi access. When you log-in at your favorite coffee shop you are open to the possibility of malicious attacks from others using the same network. Be sure to turn on your firewall and turn off your sharing, or just wait to enter sensitive information at home on a secure network.
- VISA® suggests making sure your transactions occur in a secure environment. Look for the padlock icon at the bottom of your browser window. The website address, or URL, should also begin with https:// on any pages where you enter sensitive information.

- Look for third-party seals of approval. Microsoft suggests you look for a BBB seal or a TRUSTe seal, as these merchants have to abide by high standards on how information they collect is used.

- And finally, listen to your gut. If it seems too good to be true, it probably is. If you aren’t quite sure, you can use a site like www.bizrate.com to determine if the shopping experience is a good one for most customers.

>> Are you shopping online this holiday season? Is it to avoid the crowds, or do you have some go-to online merchants? Share with the community all of your fabulous online finds!

